heyooooo! another name change, I know. why again? i’ll get right into it. quite honestly, I don’t identify with any of the names i’ve tried on the blog. i think i’ve tried far too hard to make something work, and it always sounded a little foreign coming out of my mouth. I have thought long and hard about what I wanted my new name to be (for MONTHS). I was meditating, looking up random words on sites, checking for words in other languages, and nothing resonated. I wanted something that allowed me to write (the blog) and create and curate (the shop) under one cohesive brand that I felt strongly about. then it occurred to me: I am my brand, my brand is me.
so I present to you: punch. kelsey punch is the new golden thirty. it’s me. shop golden thirty is now punch: the brand and punch: the outfitter. it’s more me than i’ve ever been, and i’m so happy to finally be stepping into myself.
so, what can you expect? honestly, 2020 has me burnt out (still). I want kelsey punch to be helpful, joyful, or a conversation. i’ll continue to post what i’m thinking, doing, wearing, eating, or finding interesting. the difference is that this will be my place to step into my vulnerability, my authenticity. not my ~*aUtHeNtIcItY*~, but my authenticity. i’ve been reading about how we are our own superpower, and i’m leaning into that. my love of style remains me at my core, but it’s more than that. it’s how when you feel good, you can wear anything. and when you wear something that you feel confident in, you look good. it’s a symbiotic relationship of taking care of yourself (physical and mental health), your surroundings (home, office, + general style aesthetic), and how you present yourself (personal style + beauty).
thanks, as always, for following along on this journey with me. i appreciate you taking the time to read! <3
LOVE this! You go girl!!!